The AI agent that turns
website visitors into revenue
One script tag. Percepto speaks to every visitor in their language, qualifies their intent, and books the meeting — before a human even sees the lead.
This deck covers Cognis, our B2B conversion agent. Misha, our B2C / D2C persona, launches shortly — separate deck available on request.
The ICP no one is serving well.
B2B companies with real revenue, real SDR teams, and real inbound traffic — paying $6K–15K/mo in SDR salaries to handle first contact. Percepto replaces that first conversation for $149/mo.
Cognis ICP — all five criteria must be true
Annual revenue
Enough scale that a $149/mo tool is a rounding error. Budget approval takes minutes, not quarters.
Active SDR team
They already feel the cost — $6K–15K/mo in salaries doing first-contact qualification Percepto handles automatically.
Product ACV
High enough that every qualified lead matters. Justifies multi-touch sales motion and voice-qualified discovery.
Paid + organic traffic
They invest in traffic. They feel the pain of poor conversion. They already understand CAC and know what a missed lead costs.
High ACV, every visitor counts. SDR team is overloaded on first contact.
Commodity product, volume-driven. Not a sales conversation — a self-serve click.
Primary verticals — India + Middle East beachhead
| Vertical | Est. ICP-qualified companies | Typical ACV | SDR cost/mo | Why Cognis wins |
|---|---|---|---|---|
| B2B SaaS (growth-stage) | ~6,000 | $300–2,000/mo | $8K–15K | Primary |
| Professional Services & Agencies | ~8,000 | $500–5,000/mo retainer | $6K–12K | Primary |
| Fintech / HR Tech / EdTech | ~5,500 | $200–1,500/mo | $8K–18K | Primary |
| Managed IT Services | ~7,000 | $500–3,000/mo | $6K–12K | Strong |
| Legal Tech / PropTech | ~4,500 | $300–2,000/mo | $8K–15K | Strong |
| Healthcare SaaS & MedTech | ~4,000 | $500–3,000/mo | $8K–20K | Compliance-gated |
~35,000–40,000 ICP-qualified companies in India + ME beachhead. 500K+ globally as Percepto expands.
Two personas. One engine.
One script tag installs Percepto. It collects browser signals, scores visitor intent with an LLM, and speaks a personalised opening line — all before the visitor has read a headline.
B2B Lead Conversion
Deployed on SaaS, enterprise, and service websites. Cognis reads company size, tech stack signals, and UTM source — then asks one sharp question that makes a VP Sales stop scrolling.
B2C Purchase Conversion
Deployed on D2C, e-commerce, and marketplace sites. Misha reads emotional state, browsing intent, and hesitation signals — then comforts, guides, and closes. Separate investor deck available on request.
60-second install
One script tag. No CRM setup, no developer sprint. Percepto crawls the client's site and builds a RAG knowledge base automatically on first install.
Voice-first AI
Groq Whisper STT + Chirp TTS. Percepto speaks before the visitor has to type. Opening lines are personalised per visitor — not generic chatbot prompts.
Hot lead alerts
High-intent visitors trigger a Slack alert with full transcript and a one-click human SDR claim. If unclaimed in 15 seconds, Percepto resumes automatically.
CRM extraction
Every conversation yields a structured lead record — company, size, pain point, intent score. Pushed to HubSpot, Salesforce, or a webhook.
GDPR + DPDP compliant
Consent-gated on non-client pages. Data residency options for India and UAE. Built for compliance-heavy verticals from day one.
$0–3/mo infra cost
Groq free tier handles all LLM inference at MVP scale. Chirp TTS costs ~$0.0127/conversation. 88% gross margin on B2B Growth plan.
Two motions. One pipeline.
Growth is self-serve — signup, install, upgrade. Scale and Enterprise are sales-assisted — demo required, 2–3 calls to close. Year 1 target: 100 paying customers, $250K ARR.
Growth · $149/mo
Signup → install → first session within 60 seconds. No sales call. Trial converts when visitor delivers first qualified lead. CAC driven by content + paid search.
Scale · $499/mo · Enterprise · custom
Demo required. 2–3 calls: discovery → live demo on their site → close. Target: VP Sales or Head of Growth at $1M–$20M ARR companies. Sales cycle: 2–3 weeks.
✓ Live
Phase 0 — ICP Validation
3–5 hand-picked pilots from primary verticals (B2B SaaS, agencies, fintech). Founder-led sales. Goal: validate that Cognis demonstrably reduces SDR first-contact load and generates qualified leads within 7 days of install.
Phase 1 — Channel Build
Self-serve: LinkedIn ads targeting VP Sales + Head of Growth at $1M–$20M companies. Content: "Your SDR shouldn't be handling first contact" narrative × 5 articles. Sales-assisted: 30 outbound sequences to ICP-qualified targets, founder closes. Target: 15 Growth + 5 Scale customers.
Phase 2 — Scale Motion
First sales hire (account executive owns Scale + Enterprise pipeline). Agency channel: 3–5 growth agency partnerships who resell or embed Cognis in client retainers. Self-serve scales via SEO + paid. Target: 55 Growth + 15 Scale + 2 Enterprise.
Phase 3 — ARR Target
Enterprise motion active. CRM integrations (HubSpot, Salesforce) live — unlocks enterprise budget approval. Voice pipeline fully deployed. First international customers (UK, SEA). Target: 80 Growth + 25 Scale + 5 Enterprise.
Competitive landscape
| Capability | Percepto AI | Intercom | Drift (Salesloft) | Custom LLM bot |
|---|---|---|---|---|
| Voice-first AI | ✓ | ✗ | ✗ | Partial |
| Personalised opener | ✓ | ✗ | Partial | ✗ |
| 60-second install | ✓ | Hours | Days | Weeks |
| SME pricing (<$500/mo) | ✓ | ✗ | ✗ | ✗ |
| Hot lead → Slack → SDR handoff | ✓ | Manual | Partial | ✗ |
| GDPR + DPDP compliant | ✓ | ✓ | Partial | ✗ |
| Monthly cost at 5K conv/mo | $149 | $500+ | $800+ | $2,000+ (dev cost) |
Strong margins. Fast payback.
Groq free tier keeps LLM cost at $0 at MVP scale. CAC payback <3 months on B2B Growth. Gross margins improve with TTS caching.
Cognis (B2B) — two-motion model
| Phase | Timing | Growth (self-serve) | Scale + Enterprise (sales) | Total MRR | Total Customers | Status |
|---|---|---|---|---|---|---|
| Phase 0 | Apr 2026 | 5 × $149 | — | ~$750 | 5 | Live |
| Phase 1 | May–Jul | 15 × $149 | 5 × $499 | ~$4,700 | 20 | In progress |
| Phase 2 | Aug–Oct | 55 × $149 | 15 × $499 + 2 × $2K | ~$17,200 | 72 | Ahead |
| Phase 3 | Nov–Dec | 80 × $149 | 25 × $499 + 5 × $2.5K avg | ~$29,400 | 110 | Ahead |
Built lean. Raising to scale.
Percepto is live, deployed, and speaking to real visitors today. We're raising to accelerate GTM and expand the engineering team.
Runway: 18 months · Breakeven: ~Month 14 (Phase 3 density)
With this round, Percepto reaches by Dec 2026:
Paying customers
MRR by Dec
ARR run rate
LTV : CAC blended